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MSB
Training and Consulting is a sales consulting and training
firm that specializes in helping companies that have complex,
often conceptual, and generally high ticket sales to increase
their sales revenue and profits. We support organizations
in developing and implementing account management and
sales processes. MSB partners with organizations to transform
a product-oriented sales approach to a client-focused
sales approach.
Our
clients increase their revenues and profits because they
are better able to:
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Build stronger relationships with existing customers
- Increase
the perception of the value their organization delivers
- Expand
revenue generating relationships with existing customers
- Discover
and open revenue generating doors to new customers
- Decrease
the focus on price as well as overcoming objections
to the price
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Some
of the skills our clients develop through our programs
and coaching:
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Develop a greater understanding of their customer’s
business challenges and priorities
- Uncover
information more effectively
- Identify
appropriate solutions for customers and communicate
them in a way that differentiates the solution so it
is meaningful to different buyers
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Create and deliver meaningful value messages to multiple
levels in the customer organization
- Gain
access to higher buying levels within the customer’s
organization and sustain those relationships
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Identify the customer’s “cast of buying characters”
as well as their needs and motivations
- Negotiate
day-to-day issues and long-term contracts while creating
a win for both parties
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We
observe three global challenges organizations confront when
they attempt to increase revenue and develop closer relationships
with their clients.
Challenge
1:
How do we plan account strategies and manage accounts so that
our organization is perceived as addressing client challenges
and we can clearly identify ways our organization’s offerings
can provide optimal value?
Challenge
2:
How do we craft and communicate meaningful competitive value
propositions to all the buyers for our sales so we are not out
sold and we maintain our profit margins?
Challenge
3:
How do we help our staff manage the encounter with each buyer
to a successful outcome whether the activity they are performing
is selling, negotiating or supporting the ongoing relationships?
MSB’s
courses and the comprehensive approach to increasing sales effectiveness
empowers and enables organizations to overcome these challenges.
We can help you transform your sales organization and account
management operations. The result is increased revenue and profits
as your team is perceived as client-focused and consultative
by your customer who understands the unique value your company
offers.
Corporate
Headquarters:
8
Margaret Court, Princeton Junction, NJ 08550
Phone: 609-897-7889 FAX: 609-799-1196
E-Mail: sales@msbtraining.com
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